How it works

Create a Single Customer View

Integrate and combine data from the entire customer journey into one single profile.

Build Your Audience Segments

Automatically identify your best customers and learn what they have in common

Cross-channel Activation

Target high value audience segments in any marketing channel

Single Customer View

Rapid marketing channel growth requires deeper understanding and consistent customer journeys. Make sure you have a single source of truth of your customer to better help and understand your long-lasting relationship.

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Audience Segmentation

 

Pre-built and carefully handcrafted audiences based on your source systems, for quicker and smarter segmentation of your customers.

Cross-channel activation

 

Continue deploy new acquisition and communication channels without impacting the customer journey with an increasing awareness and healthy customer engagement.

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Customer Data Platform for Customer Experience

Customer Data is essential for modern customer experience. The businesses and experts of today need data that can be used to generate actionable insights.

believe achieving a single customer view is important to their business

Very important to growth

74%

Matching customers across devices

76%

Tailoring Messaging by channel

75%

Understanding customer behaviour over time

84%

Associating Conversion events with marketing

Source: Econsultancy, Customer recognition: How Marketing is failing and its top priority, August 2016

Build a better audience today

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